This paper focuses on one context of professional communication that is rapidly becoming common place in the delivery of healthcare services: mobile health and medical apps. More specifically, the paper examines how the users of these apps (medical professionals and lay public) negotiate norms of appropriate interactional behaviour in this novel context of communication, and the relational work that they engage into in this process of negotiation of norms (Locher and Watts 2005, 2008). Locher et al. (2015) maintain that these norms serve as backdrop against which the app users make judgements about the (im)politeness of the interactions in the analysed context.
|Title of host publication||Politeness in Professional Contexts|
|Editors||Dawn ARCHER, Karen GRAINGER, Pitor JAGODZINSKI|
|Publisher||John Benjamins Publishing Company|
|Number of pages||20|
|Publication status||Published - 15 Aug 2020|
|Name||Pragmatics and Beyond New Series|
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- Cultural practices
- Digitally-mediated communication
- Health apps
- Health communication
- Mainland China
- Relational strategy
- Relational work