Product associations and tourism marketing

Tsang Sing CHAN, Kenny K. CHAN, Lai Cheung, Leo LEUNG

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Abstract

Despite the increasing number of studies on tourist destination image, prior research has mainly focused on the information processing perspective. This paper adopts an alternative viewpoint on how consumers’ attitudes towards a nation and its products may affect their intention to visit that destination. We posit that product associations may play a peripheral role in country image formation, which in turn affects our travel decisions. Furthermore, we posit that the effects of product associations may be moderated by one’s ethnocentrism and familiarity with the products or the source nation. This conceptual framework is consistent with past research linking international trade to international travel, cultural meaning transfer and consumption, and country-of-origin effects. We examine a series of hypotheses suggesting that satisfaction with a country’s products may add up over time to help build a favorable image and preference for a nation as a tourist destination. Other marketing implications and ideas for future research are also discussed.
Original languageEnglish
Pages (from-to)198-207
Number of pages10
JournalJournal of Academy of Business and Economics
Volume5
Issue number2
Publication statusPublished - 1 Jan 2005

Fingerprint

Tourism marketing
Tourist destination
Information processing
Destination
Familiarity
Marketing
Consumer attitudes
Conceptual framework
International trade
Country image
Country of origin effects
Destination image
International travel
Ethnocentrism

Cite this

CHAN, T. S., CHAN, K. K., & LEUNG, L. C. L. (2005). Product associations and tourism marketing. Journal of Academy of Business and Economics, 5(2), 198-207.
CHAN, Tsang Sing ; CHAN, Kenny K. ; LEUNG, Lai Cheung, Leo. / Product associations and tourism marketing. In: Journal of Academy of Business and Economics. 2005 ; Vol. 5, No. 2. pp. 198-207.
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CHAN, TS, CHAN, KK & LEUNG, LCL 2005, 'Product associations and tourism marketing', Journal of Academy of Business and Economics, vol. 5, no. 2, pp. 198-207.

Product associations and tourism marketing. / CHAN, Tsang Sing; CHAN, Kenny K.; LEUNG, Lai Cheung, Leo.

In: Journal of Academy of Business and Economics, Vol. 5, No. 2, 01.01.2005, p. 198-207.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

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