Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry

Ling PENG, Geng CUI, Chunyu LI

Research output: Other Conference ContributionsAbstractResearch

Conference

Conference第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
CountryChina
CityGuangzhou
Period19/08/1122/08/11
Internet address

Cite this

PENG, L., CUI, G., & LI, C. (2011). Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.