Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry

Ling PENG, Geng CUI, Chunyu LI

Research output: Other Conference ContributionsAbstract

Conference

Conference第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
CountryChina
CityGuangzhou
Period19/08/1122/08/11
Internet address

Cite this

PENG, L., CUI, G., & LI, C. (2011). Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.
PENG, Ling ; CUI, Geng ; LI, Chunyu. / Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.
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title = "Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry",
author = "Ling PENG and Geng CUI and Chunyu LI",
year = "2011",
month = "8",
day = "21",
language = "English",
note = "第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性 : The 8th Annual Conference of JMS China Marketing Science ; Conference date: 19-08-2011 Through 22-08-2011",
url = "https://www.ln.edu.hk/mkt/JMS2011/index.html",

}

PENG, L, CUI, G & LI, C 2011, 'Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry', 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China, 19/08/11 - 22/08/11.

Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry. / PENG, Ling; CUI, Geng; LI, Chunyu.

2011. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.

Research output: Other Conference ContributionsAbstract

TY - CONF

T1 - Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry

AU - PENG, Ling

AU - CUI, Geng

AU - LI, Chunyu

PY - 2011/8/21

Y1 - 2011/8/21

M3 - Abstract

ER -

PENG L, CUI G, LI C. Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry. 2011. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.