Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry

Ling PENG, Geng CUI, Chunyu LI

Research output: Other Conference ContributionsAbstract

Conference

Conference第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
Country/TerritoryChina
CityGuangzhou
Period19/08/1122/08/11
OtherSun Yat Sen University and Lingnan University
Internet address

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