Putting Creating Shared Value Strategy (CSV) into Practice in Asia: Comparing Bricolage Based and Resource Slack Models

Hamid  KHURSHID; Robin Stanley SNELL

Putting Creating Shared Value Strategy (CSV) into Practice in Asia: Comparing Bricolage Based and Resource Slack Models

Hamid KHURSHID, Robin Stanley SNELL

Lingnan University

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

Abstract

Creating shared value (CSV) is an approach to sustainability that is gaining traction across the world. This research paper examines the CSV practices of four locally headquartered companies operating in Asia. We analyze how two small/medium enterprises (SMEs) and two non-Western multinational corporations (MNCs) seek to integrate and implement their CSV strategies within their respective jurisdictions (Hong Kong and Pakistan). We found that the SMEs are following a bricolage model to derive social and economic value by ‘making do’ with and repurposing the limited resources that they have to hand, while in contrast, the MNCs enjoy resource slack, which underpins their attempts to create social and economic value for win-win outcomes.

Original language	English
Number of pages	44
Publication status	Published - 7 Dec 2019
Event	2019 AIB Southeast Asia Regional Conference - Radisson Blu Cebu, Cebu City, Philippines Duration: 5 Dec 2019 → 7 Dec 2019

Conference

Conference	2019 AIB Southeast Asia Regional Conference
Country/Territory	Philippines
City	Cebu City
Period	5/12/19 → 7/12/19

Keywords

Corporate Social Responsibility
Creating Shared Value
Bricolage
Resource Slack

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Putting Creating Shared Value Strategy (CSV) into Practice in Asia: Comparing Bricolage Based and Resource Slack Models",

abstract = "Creating shared value (CSV) is an approach to sustainability that is gaining traction across the world. This research paper examines the CSV practices of four locally headquartered companies operating in Asia. We analyze how two small/medium enterprises (SMEs) and two non-Western multinational corporations (MNCs) seek to integrate and implement their CSV strategies within their respective jurisdictions (Hong Kong and Pakistan). We found that the SMEs are following a bricolage model to derive social and economic value by {\textquoteleft}making do{\textquoteright} with and repurposing the limited resources that they have to hand, while in contrast, the MNCs enjoy resource slack, which underpins their attempts to create social and economic value for win-win outcomes.",

keywords = "Corporate Social Responsibility, Creating Shared Value, Bricolage, Resource Slack",

author = "Hamid KHURSHID and SNELL, {Robin Stanley}",

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language = "English",

note = "2019 AIB Southeast Asia Regional Conference ; Conference date: 05-12-2019 Through 07-12-2019",

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Putting Creating Shared Value Strategy (CSV) into Practice in Asia: Comparing Bricolage Based and Resource Slack Models. / KHURSHID, Hamid ; SNELL, Robin Stanley.
2019. Paper presented at 2019 AIB Southeast Asia Regional Conference, Cebu City, Philippines.

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

TY - CONF

T1 - Putting Creating Shared Value Strategy (CSV) into Practice in Asia: Comparing Bricolage Based and Resource Slack Models

AU - KHURSHID, Hamid

AU - SNELL, Robin Stanley

PY - 2019/12/7

Y1 - 2019/12/7

N2 - Creating shared value (CSV) is an approach to sustainability that is gaining traction across the world. This research paper examines the CSV practices of four locally headquartered companies operating in Asia. We analyze how two small/medium enterprises (SMEs) and two non-Western multinational corporations (MNCs) seek to integrate and implement their CSV strategies within their respective jurisdictions (Hong Kong and Pakistan). We found that the SMEs are following a bricolage model to derive social and economic value by ‘making do’ with and repurposing the limited resources that they have to hand, while in contrast, the MNCs enjoy resource slack, which underpins their attempts to create social and economic value for win-win outcomes.

AB - Creating shared value (CSV) is an approach to sustainability that is gaining traction across the world. This research paper examines the CSV practices of four locally headquartered companies operating in Asia. We analyze how two small/medium enterprises (SMEs) and two non-Western multinational corporations (MNCs) seek to integrate and implement their CSV strategies within their respective jurisdictions (Hong Kong and Pakistan). We found that the SMEs are following a bricolage model to derive social and economic value by ‘making do’ with and repurposing the limited resources that they have to hand, while in contrast, the MNCs enjoy resource slack, which underpins their attempts to create social and economic value for win-win outcomes.

KW - Corporate Social Responsibility

KW - Creating Shared Value

KW - Bricolage

KW - Resource Slack

M3 - Conference Paper (other)

T2 - 2019 AIB Southeast Asia Regional Conference

Y2 - 5 December 2019 through 7 December 2019

ER -

Putting Creating Shared Value Strategy (CSV) into Practice in Asia: Comparing Bricolage Based and Resource Slack Models

Abstract

Conference

Keywords

UN SDGs

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