Putting Creating Shared Value Strategy (CSV) into Practice in Asia: Comparing Bricolage Based and Resource Slack Models

Hamid KHURSHID, Robin Stanley SNELL

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review


Creating shared value (CSV) is an approach to sustainability that is gaining traction across the world. This research paper examines the CSV practices of four locally headquartered companies operating in Asia. We analyze how two small/medium enterprises (SMEs) and two non-Western multinational corporations (MNCs) seek to integrate and implement their CSV strategies within their respective jurisdictions (Hong Kong and Pakistan). We found that the SMEs are following a bricolage model to derive social and economic value by ‘making do’ with and repurposing the limited resources that they have to hand, while in contrast, the MNCs enjoy resource slack, which underpins their attempts to create social and economic value for win-win outcomes.
Original languageEnglish
Number of pages44
Publication statusPublished - 7 Dec 2019
Event2019 AIB Southeast Asia Regional Conference - Radisson Blu Cebu, Cebu City, Philippines
Duration: 5 Dec 20197 Dec 2019


Conference2019 AIB Southeast Asia Regional Conference
CityCebu City


  • Corporate Social Responsibility
  • Creating Shared Value
  • Bricolage
  • Resource Slack

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