Abstract
The decade of 1990s has been characterised by the more intensified global competition over the products and the resources markets. In order to stay competitive and profitable, firms are forced to find better means to secure the market, to reduce unnecessary costs, and to improve the productivity of the existing factors inputs.
Original language | English |
---|---|
Title of host publication | Total Quality Management |
Editors | Gopal K. Kanji |
Publisher | Springer Netherlands |
Pages | 220-223 |
ISBN (Electronic) | 978-94-011-0539-2 |
ISBN (Print) | 978-94-010-4240-6 |
DOIs | |
Publication status | Published - 1995 |
Keywords
- Customer Satisfaction
- Total Quality Management
- Chinese Firm
- Special Economic Zone
- Quality Strategy