Rating with confidence : how rating scales affect future wom behavior

David GODES, Yu Jen CHEN

Research output: Other Conference ContributionsAbstractResearchpeer-review


It is fairly well accepted that WOM impact the receivers of social information, however there has been far less research to understand its effect on the information providers. How might the process of providing a product rating affect one’s subsequent behavior? For example, will product reviewers behave differently if they offer their rating score on a 2-pt vs. on a 5-pt rating scale?
Original languageEnglish
Number of pages2
Publication statusPublished - 1 Jan 2014


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