It is fairly well accepted that WOM impact the receivers of social information, however there has been far less research to understand its effect on the information providers. How might the process of providing a product rating affect one’s subsequent behavior? For example, will product reviewers behave differently if they offer their rating score on a 2-pt vs. on a 5-pt rating scale?
|Number of pages||2|
|Publication status||Published - 1 Jan 2014|