TY - JOUR
T1 - Relationship marketing needs total quality management
AU - MORRIS, D. S.
AU - BARNES, Bradley R.
AU - LYNCH, James E.
PY - 1999/7
Y1 - 1999/7
N2 - Examines the issues related to relationship marketing and total quality management within a range of businesses on a cross-cultural basis. Characteristics of the businesses; Relationship between relationship marketing and relationship within a business; Key to the successful adoption of relationship marketing.
AB - Examines the issues related to relationship marketing and total quality management within a range of businesses on a cross-cultural basis. Characteristics of the businesses; Relationship between relationship marketing and relationship within a business; Key to the successful adoption of relationship marketing.
UR - https://www.mendeley.com/catalogue/9dae9a2c-6c05-3009-bb21-e35ba65d2650/
U2 - 10.1080/0954412997659
DO - 10.1080/0954412997659
M3 - Journal Article (refereed)
SN - 1478-3363
VL - 10
SP - 659
EP - 665
JO - Total Quality Management
JF - Total Quality Management
IS - 4&5
ER -