Relationship marketing needs total quality management

D. S. MORRIS; Bradley R. BARNES; James E. LYNCH

doi:10.1080/0954412997659

Relationship marketing needs total quality management

D. S. MORRIS
, Bradley R. BARNES
, James E. LYNCH

Research output: Journal Publications › Journal Article (refereed) › peer-review

Abstract

Examines the issues related to relationship marketing and total quality management within a range of businesses on a cross-cultural basis. Characteristics of the businesses; Relationship between relationship marketing and relationship within a business; Key to the successful adoption of relationship marketing.

Original language	English
Pages (from-to)	659-665
Number of pages	7
Journal	Total Quality Management
Volume	10
Issue number	4&5
DOIs	https://doi.org/10.1080/0954412997659
Publication status	Published - Jul 1999
Externally published	Yes

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10.1080/0954412997659

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title = "Relationship marketing needs total quality management",

abstract = "Examines the issues related to relationship marketing and total quality management within a range of businesses on a cross-cultural basis. Characteristics of the businesses; Relationship between relationship marketing and relationship within a business; Key to the successful adoption of relationship marketing.",

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DO - 10.1080/0954412997659

M3 - Journal Article (refereed)

SN - 1478-3363

VL - 10

SP - 659

EP - 665

JO - Total Quality Management

JF - Total Quality Management

IS - 4&5

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Relationship marketing needs total quality management

Abstract

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