Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory

Geng CUI, Xiaoyan YANG

Research output: Journal Publications › Journal Article (refereed) › peer-review

30 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory'. Together they form a unique fingerprint.

Social Sciences

Earth and Planetary Sciences

Medicine and Dentistry