Role of Customer-Acquiescence in Business-to-Business Markets: Exploring the Antecedents and Consequences

Liane W.Y. LEE, Leslie S.C. YIP, Xubing ZHANG

Research output: Other Conference Contributions › Presentation

Original language	English
Publication status	Published - 23 Dec 2017
Externally published	Yes
Event	11th NASMEI International Marketing Conference 2017 - Great Lakes Institute of Management, Chennai, India Duration: 22 Dec 2017 → 23 Dec 2017

Conference	11th NASMEI International Marketing Conference 2017
Country/Territory	India
City	Chennai
Period	22/12/17 → 23/12/17

Cite this

@conference{a5bd3ea7c1964895980cbc54aa97fd36,

title = "Role of Customer-Acquiescence in Business-to-Business Markets: Exploring the Antecedents and Consequences",

author = "LEE, {Liane W.Y.} and YIP, {Leslie S.C.} and Xubing ZHANG",

year = "2017",

month = dec,

day = "23",

language = "English",

note = "11th NASMEI International Marketing Conference 2017 ; Conference date: 22-12-2017 Through 23-12-2017",

}

TY - CONF

T1 - Role of Customer-Acquiescence in Business-to-Business Markets: Exploring the Antecedents and Consequences

AU - LEE, Liane W.Y.

AU - YIP, Leslie S.C.

AU - ZHANG, Xubing

PY - 2017/12/23

Y1 - 2017/12/23

UR - https://www.greatlakes.edu.in/pdf/nasmei-schedule-2017.pdf

M3 - Presentation

T2 - 11th NASMEI International Marketing Conference 2017

Y2 - 22 December 2017 through 23 December 2017

ER -