The reception of Japanese romance dorama across Asian cultures opens up a transnational dimension in this dynamic. Japanese TV dramas first appeared on Hong Kong television at the beginning of 1997 and had an immediate and overwhelming impact on audiences, soon becoming a much-debated cultural phenomenon. Among the varied narrative genres they involve, romance stories are the most frequent, and by far the most popular with Hong Kong audiences. Much of this popularity has to do with the fact that the heroes and heroines of the dramas are mostly played by young male ‘idols’ of Japanese pop music. As a result, the popularity of Japanese romance dramas has by far eclipsed that of local productions. While one might assume that the majority of their audiences is made up of teenage girls, the fans of these romance dramas come from a wide range of age groups, from 14 to over 40, and include males as well as females.