Self-discrepancy and consumer responses to counterfeit products

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

Abstract

Counterfeiting is the production and sale of a fake product that is seemingly identical to an original brand-name product. International trade in counterfeit goods has shown a steady increase in the new millennium, totaling an estimated 475 billion a year, or nearly 8% of world trade (International Anti-counterfeiting Coalition, 2008). This increase in the buying and selling of counterfeit products continues to gain ground despite global efforts by governments, enforcement agents and intellectual property rights–holders to stop counterfeiting and piracy. The anti-counterfeiting forces seem to be fighting a losing a battle, as consumers often knowingly purchase counterfeits (Nia and Zaichkowsky, 2000). Therefore a clear and actionable understanding of the motivations underlying consumers’ purchase of counterfeits is necessary to influence counterfeit consumption behavior (Wilcox, Kim and Sen, 2009).
Original languageEnglish
Title of host publicationMultinationals and global consumers : tension, potential and competition
PublisherPalgrave Macmillan
Pages207-224
Number of pages18
ISBN (Print)9781137307293
DOIs
Publication statusPublished - 1 Nov 2013

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Counterfeit
Discrepancy
Consumer response
Counterfeiting
Purchase
World trade
Enforcement
Consumption behavior
Brand names
Piracy
International trade
Intellectual property
Government

Cite this

PENG, L., WAN, C. . L., & POON, S. C. P. (2013). Self-discrepancy and consumer responses to counterfeit products. In Multinationals and global consumers : tension, potential and competition (pp. 207-224). Palgrave Macmillan. https://doi.org/10.1057/9781137307293.0017
PENG, Ling ; WAN, C., Lisa ; POON, Shing Chung, Patrick. / Self-discrepancy and consumer responses to counterfeit products. Multinationals and global consumers : tension, potential and competition. Palgrave Macmillan, 2013. pp. 207-224
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PENG, L, WAN, CL & POON, SCP 2013, Self-discrepancy and consumer responses to counterfeit products. in Multinationals and global consumers : tension, potential and competition. Palgrave Macmillan, pp. 207-224. https://doi.org/10.1057/9781137307293.0017

Self-discrepancy and consumer responses to counterfeit products. / PENG, Ling; WAN, C., Lisa; POON, Shing Chung, Patrick.

Multinationals and global consumers : tension, potential and competition. Palgrave Macmillan, 2013. p. 207-224.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

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PENG L, WAN CL, POON SCP. Self-discrepancy and consumer responses to counterfeit products. In Multinationals and global consumers : tension, potential and competition. Palgrave Macmillan. 2013. p. 207-224 https://doi.org/10.1057/9781137307293.0017