Self-Discrepancy and Consumers' Attitude and Purchase Intention toward Counterfeits

Social Sciences

• Self 100%
• Consumers 66%
• Hong Kong 50%
• USA 50%
• Purchase 50%
• Counterfeiting 33%
• Category 33%
• Influence 33%
• Problem 33%
• Managers 16%
• National Cultures 16%
• Collectivist Culture 16%
• International Instruments 16%
• Piracy 16%
• Marketing 16%
• Support 16%
• Difference 16%
• Understanding 16%
• Practice 16%
• Attitudes 16%
• Motivation 16%

Psychology

• Intention 100%
• Consumer Attitude 66%
• Self-Monitoring 33%
• Self-Concept 33%
• Attitudes 16%
• Motivation 16%

Computer Science

• Cultural Background 16%
• Positive Effect 16%
• Individualist Culture 16%
• Product Category 16%
• Motivation 16%