Semiotics turning cross-cultural

Research output: Journal PublicationsJournal Article (refereed)

Abstract

Semiotics, mostly as a theory of meaning, has a long history both in China and in the West. Although there had been little interaction between these two independent traditions before the 20 th century, we can fi nd some interesting similarities and differences in their semiotic thoughts that continue to influence how we conceptualize things today. Contemporary China, for example, is widely seen as being characterized by a Marxist epistemology which was imported from the West, but a close examination shows that this dominant theory of knowledge is as much a product of its own native tradition of ontological realism propounded by Ouyang Jian 17 centuries ago. With the advent of globalization of semiotics in the 20 th century, Chinese and Western scholars are now able to take direct advantage of each other’s theoretical resources which often result in new insights critical to the advancement of human knowledge. Two examples of such East-West interaction are Peirce’s trichotomy of signs being appropriated for the classification of Chinese characters and Qian Zhongshu’s "sides-andhandles theory of metaphor" serving as a critique of the bewildered and bewildering cognitive science championed by George Lakoff and Mark Johnson. It is in this sense that semiotics is becoming increasingly global or cross-cultural on top of its interdisciplinary trademark.
Original languageEnglish
Pages (from-to)1-12
Number of pages12
JournalLanguage and Semiotic Studies
Volume1
Issue number3
Publication statusPublished - 1 Oct 2015

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Interaction
China
East-West
Human Knowledge
Epistemology
History
Theory of Meaning
Ontological
Globalization
Mark Johnson
Chinese Characters
George Lakoff
Realism
Cognitive Science
Trademark
Theory of Knowledge
Resources

Keywords

  • Chinese scripts
  • Peircean trichotomy
  • cognitive theory of metaphor
  • cross-cultural studies
  • ontological realism
  • semiotics
  • vehicular diversity and multivalency

Cite this

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title = "Semiotics turning cross-cultural",
abstract = "Semiotics, mostly as a theory of meaning, has a long history both in China and in the West. Although there had been little interaction between these two independent traditions before the 20 th century, we can fi nd some interesting similarities and differences in their semiotic thoughts that continue to influence how we conceptualize things today. Contemporary China, for example, is widely seen as being characterized by a Marxist epistemology which was imported from the West, but a close examination shows that this dominant theory of knowledge is as much a product of its own native tradition of ontological realism propounded by Ouyang Jian 17 centuries ago. With the advent of globalization of semiotics in the 20 th century, Chinese and Western scholars are now able to take direct advantage of each other’s theoretical resources which often result in new insights critical to the advancement of human knowledge. Two examples of such East-West interaction are Peirce’s trichotomy of signs being appropriated for the classification of Chinese characters and Qian Zhongshu’s {"}sides-andhandles theory of metaphor{"} serving as a critique of the bewildered and bewildering cognitive science championed by George Lakoff and Mark Johnson. It is in this sense that semiotics is becoming increasingly global or cross-cultural on top of its interdisciplinary trademark.",
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author = "Ersu DING",
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Semiotics turning cross-cultural. / DING, Ersu.

In: Language and Semiotic Studies, Vol. 1, No. 3, 01.10.2015, p. 1-12.

Research output: Journal PublicationsJournal Article (refereed)

TY - JOUR

T1 - Semiotics turning cross-cultural

AU - DING, Ersu

PY - 2015/10/1

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N2 - Semiotics, mostly as a theory of meaning, has a long history both in China and in the West. Although there had been little interaction between these two independent traditions before the 20 th century, we can fi nd some interesting similarities and differences in their semiotic thoughts that continue to influence how we conceptualize things today. Contemporary China, for example, is widely seen as being characterized by a Marxist epistemology which was imported from the West, but a close examination shows that this dominant theory of knowledge is as much a product of its own native tradition of ontological realism propounded by Ouyang Jian 17 centuries ago. With the advent of globalization of semiotics in the 20 th century, Chinese and Western scholars are now able to take direct advantage of each other’s theoretical resources which often result in new insights critical to the advancement of human knowledge. Two examples of such East-West interaction are Peirce’s trichotomy of signs being appropriated for the classification of Chinese characters and Qian Zhongshu’s "sides-andhandles theory of metaphor" serving as a critique of the bewildered and bewildering cognitive science championed by George Lakoff and Mark Johnson. It is in this sense that semiotics is becoming increasingly global or cross-cultural on top of its interdisciplinary trademark.

AB - Semiotics, mostly as a theory of meaning, has a long history both in China and in the West. Although there had been little interaction between these two independent traditions before the 20 th century, we can fi nd some interesting similarities and differences in their semiotic thoughts that continue to influence how we conceptualize things today. Contemporary China, for example, is widely seen as being characterized by a Marxist epistemology which was imported from the West, but a close examination shows that this dominant theory of knowledge is as much a product of its own native tradition of ontological realism propounded by Ouyang Jian 17 centuries ago. With the advent of globalization of semiotics in the 20 th century, Chinese and Western scholars are now able to take direct advantage of each other’s theoretical resources which often result in new insights critical to the advancement of human knowledge. Two examples of such East-West interaction are Peirce’s trichotomy of signs being appropriated for the classification of Chinese characters and Qian Zhongshu’s "sides-andhandles theory of metaphor" serving as a critique of the bewildered and bewildering cognitive science championed by George Lakoff and Mark Johnson. It is in this sense that semiotics is becoming increasingly global or cross-cultural on top of its interdisciplinary trademark.

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KW - Peircean trichotomy

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KW - ontological realism

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KW - vehicular diversity and multivalency

UR - http://commons.ln.edu.hk/sw_master/6065

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