Sentiment Analysis of Chinese E-commerce Reviews Based on BERT

Song XIE, Jingjing CAO, Zhou WU, Kai LIU, Xiaohui TAO, Haoran XIE

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)peer-review

Abstract

The popularity of the Internet has brought profound influence to electronic commerce. A kind of review-oriented consumption mode is gradually expanding in the market and consumers will refer to the reviews provided by consumers who bought the product in the past. How to accurately analyze users' sentiments from massive data of e-commerce reviews has become one of the key issues for e-commerce platforms. Current standard sentiment analysis classifies overall sentiment of e-commerce reviews without an extended description of the entity. We set up an optimized Aspect-based sentiment analysis (ABSA) that includes four elements: aspect, category, polarity, and opinion. Aiming at the above problems, this paper proposes a Chinese e-commerce reviews sentiment analysis algorithm based on BERT. By using pre-training model, we use the BIO(B-begin,I-inside,O-outside) data labeling pattern to label entities and study sentiment analysis by the annotation data. Experimental results on the Taobao cosmetics review datasets show that compared with the ordinary deep learning methods, our approach in the accuracy rate and the F1 score has significant improvement.
Original languageEnglish
Title of host publication2020 IEEE 18th International Conference on Industrial Informatics (INDIN)
PublisherIEEE
Pages713-718
Number of pages6
ISBN (Electronic)9781728149646
DOIs
Publication statusPublished - 7 Jun 2021
Event2020 IEEE 18th International Conference on Industrial Informatics (INDIN) - Warwick, United Kingdom
Duration: 20 Jul 202023 Jul 2020

Conference

Conference2020 IEEE 18th International Conference on Industrial Informatics (INDIN)
CountryUnited Kingdom
Period20/07/2023/07/20

Keywords

  • e-commerce reviews
  • sentiment analysis
  • BERT

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