Abstract
Companies are increasingly relying on customer service teams to deliver quality service critical for repeat business and profitability. But these teams need leadership to be effective. This study proposes that service leaders promote quality customer service by encouraging teams to develop adaptive selling capabilities. Data were collected from 113 customer service team leaders and 285 team members from a sample of consumer electronics retailing firms in Beijing, China. Data support the reasoning that by espousing service values, listening to customers, and encouraging improvements, service leaders help their teams become capable adaptive sellers. Results further suggest the contribution of team adaptive selling on customer team task performance, orientation to customers, and ability to recover from shortcomings in service. Findings extend recent research that leaders can have substantial impact by strengthening teamwork among followers by finding that service leaders develop customer service teams to be effective adaptive sellers.
Original language | English |
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Pages (from-to) | 122-131 |
Number of pages | 10 |
Journal | Industrial Marketing Management |
Volume | 46 |
Early online date | 28 Jan 2015 |
DOIs | |
Publication status | Published - Apr 2015 |
Funding
The authors appreciate the support of the able research assistants in Beijing, China. This work has been supported by the Victor & William Fung Foundation and the General Research Fund (Project No: 342012) awarded by the Research Grants Council of Hong Kong.
Keywords
- Service leadership
- Adaptive selling
- Customer orientation
- Service recovery
- In-role performance