Fingerprint
Dive into the research topics of 'Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising
- Cheng-yue YIN*
- , Shing Chung Patrick POON
- , Yang SUN
- , Nan BI
*Corresponding author for this work
Research output: Journal Publications › Journal Article (refereed) › peer-review
12
Citations
(Scopus)