In this chapter, I attempt to make some sense of the modern consumer's experience of fashion shopping in contemporary Hong Kong. After outlining a brief history of the development of fashion in Hong Kong, I assess theories of fashion in terms of their implications for consumers. Using three case studies of women shopping for fashion, I then discuss the possible meanings of fashion consumption for a particular type of women shopper. I argue that even though theories built around concepts such as fashion system, the capitalist world-economy, and Eurocentrism are useful in helping us understand the historical development of fashion and the fashion industry in Hong Kong, what happens on the level of the individual consumer may be a different story.
|Title of host publication||Consuming Hong Kong|
|Publisher||Hong Kong University Press|
|Number of pages||31|
|Publication status||Published - 1 Jan 2001|