Supply chain relationships for customer satisfaction in China : interdependence and cooperative goals

Research output: Journal PublicationsJournal Article (refereed)

25 Citations (Scopus)


This study develops a model based on Deutsch’s theory of cooperation and competition to clarify the supply chain relationships and interactions that contribute to customer satisfaction. Results of structural equation analyses suggest that organizations and suppliers and organizations and distributors who recognize each other’s importance develop cooperative rather than competitive and independent goals. With cooperative goals, they come to trust each other and work for continuous improvement; these relationships in turn result in the products and service that satisfy customers. Results were interpreted as suggesting that cooperative goals are an important basis for developing effective supply chain partnerships in Asia and perhaps in other regions as well.
Original languageEnglish
Pages (from-to)179-199
Number of pages21
JournalAsia Pacific Journal of Management
Issue number2
Publication statusPublished - 1 Jun 2005


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