Survey participation and response rates : a cross-culture comparison

Shing Chung, Patrick POON, Felicitas EVANGELISTA, Gerald ALBAUM

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Abstract

This paper aims to examine the survey participation and response rates for personal interviews conducted in two culturally different places. Field experiments were designed to investigate the extent to which the theories of exchange, cognitive dissonance, self-perception, and commitment/involvement can influence potential respondents to participate in a personal interview survey in Australia and Hong Kong. The results show that the theory of self perception has the strongest impact on survey response behaviour in Australia, while the cognitive dissonance has the least impact. On the other hand, the theory of exchange is the most effective in Hong Kong, while the least is self-perception. Managerial implications for international marketing research are discussed.
Original languageEnglish
Title of host publicationBeyond borders : new global management development challenges and opportunities : Sixteenth Annual World Business Congress : July 4-8, 2007, Maastricht School of Management, Maastricht, The Netherlands
PublisherInternational Management Development Association
Pages383
Publication statusPublished - 1 Jan 2007

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Bibliographical note

Paper presented at the 16th World Business Congress, Jul 04-08, 2007, Maastricht School of Management, Maastricht, Netherlands.
ISBN of the source publication: 9781888624069

Cite this

POON, S. C. P., EVANGELISTA, F., & ALBAUM, G. (2007). Survey participation and response rates : a cross-culture comparison. In Beyond borders : new global management development challenges and opportunities : Sixteenth Annual World Business Congress : July 4-8, 2007, Maastricht School of Management, Maastricht, The Netherlands (pp. 383). International Management Development Association.