Taking care of society: Understanding the disruption and persistence of social norms during the COVID-19 pandemic

Matt GODFREY, Elizabeth G. MILLER, Clark CAO

Research output: Book Chapters | Papers in Conference ProceedingsConference (Extended Abstracts)Abstractspeer-review

Abstract

COVID-19 brought the importance of care to the foreground in
healthcare and frontline market interactions. But the global pandemic also disrupted daily routines and rituals that normally sustain important shared meanings, identities, and relationships. We conduct a
multi-method study of how consumers negotiate COVID-19-related
social norm disruptions. Our research shows that these negotiations
constitute an often-unconscious form of care work, through which
consumers and service providers initiate and routinize socially desirable norms of behavior that create and sustain society in everyday
interactions.
Original languageEnglish
Title of host publicationAdvances in Consumer Research 2021
EditorsTonya Williams BRADFORD, Anat KEINAN, Matthew THOMSON
Volume49
Publication statusPublished - Oct 2021
EventThe 52nd Annual Conference of the Association for Consumer Research (ACR): What the World Needs Now - Virtual
Duration: 8 Oct 202130 Oct 2021
https://www.acrwebsite.org/web/conferences/north-american-conference

Conference

ConferenceThe 52nd Annual Conference of the Association for Consumer Research (ACR)
Period8/10/2130/10/21
Internet address

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