Abstract
COVID-19 brought the importance of care to the foreground in
healthcare and frontline market interactions. But the global pandemic also disrupted daily routines and rituals that normally sustain important shared meanings, identities, and relationships. We conduct a
multi-method study of how consumers negotiate COVID-19-related
social norm disruptions. Our research shows that these negotiations
constitute an often-unconscious form of care work, through which
consumers and service providers initiate and routinize socially desirable norms of behavior that create and sustain society in everyday
interactions.
healthcare and frontline market interactions. But the global pandemic also disrupted daily routines and rituals that normally sustain important shared meanings, identities, and relationships. We conduct a
multi-method study of how consumers negotiate COVID-19-related
social norm disruptions. Our research shows that these negotiations
constitute an often-unconscious form of care work, through which
consumers and service providers initiate and routinize socially desirable norms of behavior that create and sustain society in everyday
interactions.
| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research 2021 |
| Editors | Tonya Williams BRADFORD, Anat KEINAN, Matthew THOMSON |
| Volume | 49 |
| Publication status | Published - Oct 2021 |
| Event | The 52nd Annual Conference of the Association for Consumer Research (ACR): What the World Needs Now - Virtual Duration: 8 Oct 2021 → 30 Oct 2021 https://www.acrwebsite.org/web/conferences/north-american-conference |
Conference
| Conference | The 52nd Annual Conference of the Association for Consumer Research (ACR) |
|---|---|
| Period | 8/10/21 → 30/10/21 |
| Internet address |
