Taking care of society: Understanding the disruption and persistence of social norms during the COVID-19 pandemic

Matt GODFREY; Elizabeth G. MILLER; Clark CAO

Taking care of society: Understanding the disruption and persistence of social norms during the COVID-19 pandemic

Matt GODFREY
, Elizabeth G. MILLER
, Clark CAO

Lingnan University

Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review

Abstract

COVID-19 brought the importance of care to the foreground in
healthcare and frontline market interactions. But the global pandemic also disrupted daily routines and rituals that normally sustain important shared meanings, identities, and relationships. We conduct a
multi-method study of how consumers negotiate COVID-19-related
social norm disruptions. Our research shows that these negotiations
constitute an often-unconscious form of care work, through which
consumers and service providers initiate and routinize socially desirable norms of behavior that create and sustain society in everyday
interactions.

Original language	English
Title of host publication	Advances in Consumer Research 2021
Editors	Tonya Williams BRADFORD, Anat KEINAN, Matthew THOMSON
Volume	49
Publication status	Published - Oct 2021
Event	The 52nd Annual Conference of the Association for Consumer Research (ACR): What the World Needs Now - Virtual Duration: 8 Oct 2021 → 30 Oct 2021 https://www.acrwebsite.org/web/conferences/north-american-conference

Conference

Conference	The 52nd Annual Conference of the Association for Consumer Research (ACR)
Period	8/10/21 → 30/10/21
Internet address	https://www.acrwebsite.org/web/conferences/north-american-conference

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Access to Document

https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf

Cite this

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title = "Taking care of society: Understanding the disruption and persistence of social norms during the COVID-19 pandemic",

abstract = "COVID-19 brought the importance of care to the foreground in healthcare and frontline market interactions. But the global pandemic also disrupted daily routines and rituals that normally sustain important shared meanings, identities, and relationships. We conduct a multi-method study of how consumers negotiate COVID-19-related social norm disruptions. Our research shows that these negotiations constitute an often-unconscious form of care work, through which consumers and service providers initiate and routinize socially desirable norms of behavior that create and sustain society in everyday interactions. ",

author = "Matt GODFREY and MILLER, \{Elizabeth G.\} and Clark CAO",

year = "2021",

month = oct,

language = "English",

isbn = "9780915552825",

volume = "49",

editor = "BRADFORD, \{Tonya Williams\} and Anat KEINAN and Matthew THOMSON",

booktitle = "Advances in Consumer Research 2021",

note = "The 52nd Annual Conference of the Association for Consumer Research (ACR) : What the World Needs Now ; Conference date: 08-10-2021 Through 30-10-2021",

url = "https://www.acrwebsite.org/web/conferences/north-american-conference",

}

GODFREY, M, MILLER, EG & CAO, C 2021, Taking care of society: Understanding the disruption and persistence of social norms during the COVID-19 pandemic. in TW BRADFORD, A KEINAN & M THOMSON (eds), Advances in Consumer Research 2021. vol. 49, The 52nd Annual Conference of the Association for Consumer Research (ACR), 8/10/21. <https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf>

Taking care of society: Understanding the disruption and persistence of social norms during the COVID-19 pandemic. / GODFREY, Matt; MILLER, Elizabeth G.; CAO, Clark.
Advances in Consumer Research 2021. ed. / Tonya Williams BRADFORD; Anat KEINAN; Matthew THOMSON. Vol. 49 2021.

Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review

TY - CHAP

T1 - Taking care of society: Understanding the disruption and persistence of social norms during the COVID-19 pandemic

AU - GODFREY, Matt

AU - MILLER, Elizabeth G.

AU - CAO, Clark

PY - 2021/10

Y1 - 2021/10

N2 - COVID-19 brought the importance of care to the foreground in healthcare and frontline market interactions. But the global pandemic also disrupted daily routines and rituals that normally sustain important shared meanings, identities, and relationships. We conduct a multi-method study of how consumers negotiate COVID-19-related social norm disruptions. Our research shows that these negotiations constitute an often-unconscious form of care work, through which consumers and service providers initiate and routinize socially desirable norms of behavior that create and sustain society in everyday interactions.

AB - COVID-19 brought the importance of care to the foreground in healthcare and frontline market interactions. But the global pandemic also disrupted daily routines and rituals that normally sustain important shared meanings, identities, and relationships. We conduct a multi-method study of how consumers negotiate COVID-19-related social norm disruptions. Our research shows that these negotiations constitute an often-unconscious form of care work, through which consumers and service providers initiate and routinize socially desirable norms of behavior that create and sustain society in everyday interactions.

M3 - Conference (Extended Abstracts)

SN - 9780915552825

VL - 49

BT - Advances in Consumer Research 2021

A2 - BRADFORD, Tonya Williams

A2 - KEINAN, Anat

A2 - THOMSON, Matthew

T2 - The 52nd Annual Conference of the Association for Consumer Research (ACR)

Y2 - 8 October 2021 through 30 October 2021

ER -

Taking care of society: Understanding the disruption and persistence of social norms during the COVID-19 pandemic

Abstract

Conference

UN SDGs

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