Technological advances in digital cameras : Welfare analysis on easy-to-use characteristics

Junji XIAO*

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

5 Citations (Scopus)


This paper examines the characteristics attributed to the success of digital cameras by studying both the demand and the supply sides of the digital-camera market. A discrete choice model is employed to investigate consumer preferences over digital camera characteristics during the period 1996-1998. The empirical findings reveal that Sony's 'Easy-to-Use' storage system contributes significantly to Sony's demand advantage and profitability. Also, the welfare analysis demonstrates that 'Easy-to-Use' attributes significantly contribute to social welfare improvement.

Original languageEnglish
Pages (from-to)171-181
Number of pages11
JournalMarketing Letters
Issue number2
Publication statusPublished - Jun 2008
Externally publishedYes


  • Digital camera
  • Discrete choice
  • Easy-to-use.Welfare analysis


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