This paper examines the characteristics attributed to the success of digital cameras by studying both the demand and the supply sides of the digital-camera market. A discrete choice model is employed to investigate consumer preferences over digital camera characteristics during the period 1996-1998. The empirical findings reveal that Sony's 'Easy-to-Use' storage system contributes significantly to Sony's demand advantage and profitability. Also, the welfare analysis demonstrates that 'Easy-to-Use' attributes significantly contribute to social welfare improvement.
|Number of pages||11|
|Publication status||Published - Jun 2008|
- Digital camera
- Discrete choice
- Easy-to-use.Welfare analysis