Research output
- 1 Journal Article (refereed)
Search results
-
2020
Designed for the bottom of the pyramid : a case study of a Chinese phone brand in Africa
LU, M., 2020, In: Chinese Journal of Communication. 14, 1, p. 24-39 16 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
15 Citations (Scopus)