The content of internet advertisements and its impact on awareness and selling performance

Sherriff T.K. LUK, Wesley P. S. CHAN, Ling Yee LI

Research output: Journal PublicationsJournal Article (refereed)peer-review

Fingerprint Dive into the research topics of 'The content of internet advertisements and its impact on awareness and selling performance'. Together they form a unique fingerprint.

Business & Economics