The effect of online review manipulations on sales : a comparative study of U.S. and China

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - 3 Dec 2015
Event2015 AIB Southeast Asia Regional Conference : Global Business and Consumers in a Networked World - Shangri-La's Rasa Sayang Resort & Spa, Penang, Malaysia
Duration: 3 Dec 20155 Dec 2015
https://www.ln.edu.hk/hkibs/AIB/2015/aib2015/Home.html

Conference

Conference2015 AIB Southeast Asia Regional Conference : Global Business and Consumers in a Networked World
CountryMalaysia
CityPenang
Period3/12/155/12/15
Internet address

Cite this

PENG, L., & CUI, G. (2015). The effect of online review manipulations on sales : a comparative study of U.S. and China. 2015 AIB Southeast Asia Regional Conference : Global Business and Consumers in a Networked World, Penang, Malaysia.