The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing

Gabriel O. OGUNMOKUN, Ling Yee, Esther LI

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

Original languageEnglish
Title of host publicationResearch Handbook on Export Marketing
EditorsCraig C. JULIAN
PublisherEdward Elgar Publishing Ltd.
Number of pages14
ISBN (Print)9781781954386
Publication statusPublished - 26 Dec 2014

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