The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing

Gabriel O. OGUNMOKUN, Ling Yee, Esther LI

Research output: Book Chapters | Papers in Conference ProceedingsBook Chapter

Original languageEnglish
Title of host publicationResearch Handbook on Export Marketing
EditorsCraig C. JULIAN
PublisherEdward Elgar Publishing Ltd.
Pages246-259
Number of pages14
ISBN (Print)9781781954386
DOIs
Publication statusPublished - 26 Dec 2014

Cite this

OGUNMOKUN, G. O., & LI, L. Y. E. (2014). The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. In C. C. JULIAN (Ed.), Research Handbook on Export Marketing (pp. 246-259). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781954393.00016