The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing

Gabriel O. OGUNMOKUN, Ling Yee, Esther LI

Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

Original language	English
Title of host publication	Research Handbook on Export Marketing
Editors	Craig C. JULIAN
Publisher	Edward Elgar Publishing Ltd.
Pages	246-259
Number of pages	14
ISBN (Print)	9781781954386
DOIs	https://doi.org/10.4337/9781781954393.00016
Publication status	Published - 26 Dec 2014

Access to Document

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The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. / OGUNMOKUN, Gabriel O.; LI, Ling Yee, Esther.
Research Handbook on Export Marketing. ed. / Craig C. JULIAN. Edward Elgar Publishing Ltd., 2014. p. 246-259.

Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

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