The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing

Gabriel O. OGUNMOKUN, Ling Yee, Esther LI

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

Original languageEnglish
Title of host publicationResearch Handbook on Export Marketing
EditorsCraig C. JULIAN
PublisherEdward Elgar Publishing Ltd.
Pages246-259
Number of pages14
ISBN (Print)9781781954386
DOIs
Publication statusPublished - 26 Dec 2014

Cite this

OGUNMOKUN, G. O., & LI, L. Y. E. (2014). The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. In C. C. JULIAN (Ed.), Research Handbook on Export Marketing (pp. 246-259). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781954393.00016
OGUNMOKUN, Gabriel O. ; LI, Ling Yee, Esther. / The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. Research Handbook on Export Marketing. editor / Craig C. JULIAN. Edward Elgar Publishing Ltd., 2014. pp. 246-259
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OGUNMOKUN, GO & LI, LYE 2014, The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. in CC JULIAN (ed.), Research Handbook on Export Marketing. Edward Elgar Publishing Ltd., pp. 246-259. https://doi.org/10.4337/9781781954393.00016

The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. / OGUNMOKUN, Gabriel O.; LI, Ling Yee, Esther.

Research Handbook on Export Marketing. ed. / Craig C. JULIAN. Edward Elgar Publishing Ltd., 2014. p. 246-259.

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

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BT - Research Handbook on Export Marketing

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OGUNMOKUN GO, LI LYE. The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing. In JULIAN CC, editor, Research Handbook on Export Marketing. Edward Elgar Publishing Ltd. 2014. p. 246-259 https://doi.org/10.4337/9781781954393.00016