@inbook{f086b5da829c4c47a598f3756dd3dab2,
title = "The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing",
author = "OGUNMOKUN, \{Gabriel O.\} and LI, \{Ling Yee, Esther\}",
year = "2014",
month = dec,
day = "26",
doi = "10.4337/9781781954393.00016",
language = "English",
isbn = "9781781954386",
pages = "246--259",
editor = "JULIAN, \{Craig C.\}",
booktitle = "Research Handbook on Export Marketing",
publisher = "Edward Elgar Publishing Ltd.",
address = "United Kingdom",
}