Abstract
Promoting pro-environmental behaviour among individuals could help to mitigate climate change. In this research, we tested the effect of self-determined motivation on pro-environmental behaviours related to household energy consumption. A questionnaire survey was conducted in Hong Kong (n = 1004) to examine the importance of self-determined motivation on pro-environmental behaviours that promote climate change mitigation. Our results indicated that incorporating self-determined motivation into a model of goal-directed behaviour (MGB) improved its predictive power and that both the intrinsic and extrinsic motivations of an individual were important predictors of pro-environmental energy consumption behaviour. The empirical results suggest measures that can be used by the government to motivate residents’ pro-environmental energy consumption behaviours and to achieve the goal of reducing greenhouse gas emissions for a metropolitan area in southern China.
| Original language | English |
|---|---|
| Pages (from-to) | 549-561 |
| Number of pages | 13 |
| Journal | Energy Efficiency |
| Volume | 10 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Jun 2017 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2016, Springer Science+Business Media Dordrecht.
Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
Funding
The authors are grateful to the Dean’s Research Grant of FLASS, EdUHK, for providing funding support to this research project and to all the respondents to the survey conducted in Hong Kong.
Keywords
- Energy-saving behaviour
- Hong Kong
- Household energy consumption
- Self-determined motivation
- Theory of planned action
