The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products

Research output: Other Conference ContributionsAbstract

Conference

Conference第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
CountryChina
CityGuangzhou
Period19/08/1122/08/11
OtherSun Yat Sen University and Lingnan University
Internet address

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