The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products

Research output: Other Conference ContributionsAbstractResearch

Conference

Conference第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
CountryChina
CityGuangzhou
Period19/08/1122/08/11
Internet address

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PENG, L., WONG, A., & POON, S. C. (2011). The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.
PENG, Ling ; WONG, Ada ; POON, Shing Chung. / The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.
@conference{3882d4351838464eb4b38ff6625d3cbb,
title = "The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products",
author = "Ling PENG and Ada WONG and POON, {Shing Chung}",
year = "2011",
month = "8",
day = "21",
language = "English",
note = "第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性 : The 8th Annual Conference of JMS China Marketing Science ; Conference date: 19-08-2011 Through 22-08-2011",
url = "https://www.ln.edu.hk/mkt/JMS2011/index.html",

}

PENG, L, WONG, A & POON, SC 2011, 'The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products' 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China, 19/08/11 - 22/08/11, .

The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products. / PENG, Ling; WONG, Ada; POON, Shing Chung.

2011. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.

Research output: Other Conference ContributionsAbstractResearch

TY - CONF

T1 - The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products

AU - PENG, Ling

AU - WONG, Ada

AU - POON, Shing Chung

PY - 2011/8/21

Y1 - 2011/8/21

M3 - Abstract

ER -

PENG L, WONG A, POON SC. The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products. 2011. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.