The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products

Research output: Other Conference ContributionsAbstractResearch

Conference

Conference第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
CountryChina
CityGuangzhou
Period19/08/1122/08/11
Internet address

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PENG, L., WONG, A., & POON, S. C. (2011). The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.