The Emergence of a New Sexual Ideal: A Case Study of Yuki Maiko’s Pornographic VCDs in Hong Kong = 新性感女神典範之興起:夕樹舞子色情光碟在香港之個案分析

Hoi Yan YAU, Heung Wah WONG

Research output: Journal PublicationsJournal Article (refereed)


This paper explores why a female Japanese adult video star, Yuki Maiko, was so popular among men in Hong Kong during the late 1990s. We argue that the image she embodies is very similar to that of an emerging sexual ideal among the Hong Kong new middle class in the early and mid 1990s. Her image of being sexual and orgasmic but ultimately passive in her sexuality is arguably the idealisation of this kind of emerging sexual symbol in Hong Kong. Through our analysis of interview data with 17 men in Hong Kong, we contend that this emerging sexual ideal is closely related to the changing class structure and cultural trend with regard to femininity. As this paper will show, the contradictory terms inherent in the identity formation of the new middle class in 1980s’ Hong Kong explains why many new middle class young men would identify with Japan in general and Japanese culture in particular as a symbol of their new identity. The resulting submersion in Japanese culture in turn allows them to find favour with the “cute and gentle” female ideal, an alternative femininity to the previous aggressive model, which has become popular in Hong Kong since the mid-1990s.
Original languageEnglish
Pages (from-to)1-46
JournalJournal of Archaeology and Anthropology, National Taiwan University, Taiwan
Issue number1
Publication statusPublished - 2009
Externally publishedYes


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