The Evolutionary Process of Global Market Expansion: Experiences of MNCs in China

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

21 Citations (Scopus)

Abstract

In light of increasing globalization of the world economy, effective entry and expansion of multinational corporations (MNCs) in the global market have been of considerable interest to researchers. This study adopts the evolutionary perspective in analyzing MNCs' entry and expansion in the global market and proposes four stages of development: preparation, entry, expansion, and experienced. Furthermore, it explores the evolving nature of MNCs' objectives in each stage and discusses the strategic transitions with respect to mode and scale, operations management, marketing strategies, and human resources. Examination of the evolution of China's market environment and MNCs' activities in the country illustrates the adequacy and application of the framework.
Original languageEnglish
Pages (from-to)87 - 110
Number of pages24
JournalJournal of World Business
Volume33
Issue number1
DOIs
Publication statusPublished - 1998
Externally publishedYes

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Multinational corporations
Evolutionary processes
Market expansion
Global market
China
Operations management
Adequacy
China market
World economy
Marketing strategy
Market environment
Stages of development
Globalization
Evolutionary
Preparation
Human resources

Bibliographical note

Citation of Excellence, ANBAR Electronic Intelligence 1999. Columbia University

Cite this

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title = "The Evolutionary Process of Global Market Expansion: Experiences of MNCs in China",
abstract = "In light of increasing globalization of the world economy, effective entry and expansion of multinational corporations (MNCs) in the global market have been of considerable interest to researchers. This study adopts the evolutionary perspective in analyzing MNCs' entry and expansion in the global market and proposes four stages of development: preparation, entry, expansion, and experienced. Furthermore, it explores the evolving nature of MNCs' objectives in each stage and discusses the strategic transitions with respect to mode and scale, operations management, marketing strategies, and human resources. Examination of the evolution of China's market environment and MNCs' activities in the country illustrates the adequacy and application of the framework.",
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The Evolutionary Process of Global Market Expansion: Experiences of MNCs in China. / CUI, Geng.

In: Journal of World Business, Vol. 33, No. 1, 1998, p. 87 - 110.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

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AB - In light of increasing globalization of the world economy, effective entry and expansion of multinational corporations (MNCs) in the global market have been of considerable interest to researchers. This study adopts the evolutionary perspective in analyzing MNCs' entry and expansion in the global market and proposes four stages of development: preparation, entry, expansion, and experienced. Furthermore, it explores the evolving nature of MNCs' objectives in each stage and discusses the strategic transitions with respect to mode and scale, operations management, marketing strategies, and human resources. Examination of the evolution of China's market environment and MNCs' activities in the country illustrates the adequacy and application of the framework.

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