The Golden Ratio in Narrative Structure: Visualizing the Rising-Climax in Data Videos

  • Xian XU*
  • , David YIP
  • , Huamin QU
  • *Corresponding author for this work

Research output: Other Conference ContributionsPosterpeer-review

Abstract

Data Videos have emerged as a popular narrative visualization storytelling form for public data communication. The climax of a data video critically presents the most crucial information to the audience. Nonetheless, building an impactful climax requires lots of guidance. The first step is understanding and visualizing the climax as a narrative stage. We draw inspiration from the mathematical theory of the Golden Ratio. Through an iterative coding process, we first analyzed the Rising-Climax of 63 data videos based on the Freytag pyramid structure. Then, we observed the statistics result between the Rising-Climax and the Golden Ratio. The result showed the potential coherence between the Golden Ratio point for data videos and the Rising-Climax point of data videos. We further conducted a case analysis to demonstrate how applying the Golden Ratio to the Rising-Climax sequence in data videos can enh enhance its construction.
Original languageEnglish
Publication statusPublished - 24 Oct 2023
Externally publishedYes
Event2023 IEEE Visualization and Visual Analytics - Melbourne, Australia
Duration: 21 Oct 202327 Oct 2023

Conference

Conference2023 IEEE Visualization and Visual Analytics
Abbreviated titleVIS 2023
Country/TerritoryAustralia
CityMelbourne
Period21/10/2327/10/23

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