The impact of affective and utilitarian consumer brandrelationships on consideration sets and brand equity

Lai Cheung LEUNG, Ursula BOUGOURE, Karen MILLER

Research output: Other Conference ContributionsPresentation

Original languageEnglish
Publication statusPublished - 22 May 2015
Event4th International Consumer Brand Relationships Conference - Portugal, Porto, Portugal
Duration: 21 May 201523 May 2015
https://sites.google.com/site/4thicbr/

Conference

Conference4th International Consumer Brand Relationships Conference
CountryPortugal
CityPorto
Period21/05/1523/05/15
OtherUniversity of Porto
Internet address

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