The impact of affective and utilitarian consumer brandrelationships on consideration sets and brand equity

Research output: Other Conference Contributions › Presentation

Original language	English
Publication status	Published - 22 May 2015
Event	4th International Consumer Brand Relationships Conference - Portugal, Porto, Portugal Duration: 21 May 2015 → 23 May 2015 https://sites.google.com/site/4thicbr/

Conference	4th International Consumer Brand Relationships Conference
Country/Territory	Portugal
City	Porto
Period	21/05/15 → 23/05/15
Other	University of Porto
Internet address	https://sites.google.com/site/4thicbr/

Cite this

@conference{9bc6f65749a34ca79eb672912234b1ec,

title = "The impact of affective and utilitarian consumer brandrelationships on consideration sets and brand equity",

author = "LEUNG, \{Lai Cheung\} and Ursula BOUGOURE and Karen MILLER",

year = "2015",

month = may,

day = "22",

language = "English",

note = "4th International Consumer Brand Relationships Conference ; Conference date: 21-05-2015 Through 23-05-2015",

url = "https://sites.google.com/site/4thicbr/",

}

TY - CONF

T1 - The impact of affective and utilitarian consumer brandrelationships on consideration sets and brand equity

AU - LEUNG, Lai Cheung

AU - BOUGOURE, Ursula

AU - MILLER, Karen

PY - 2015/5/22

Y1 - 2015/5/22

UR - https://sites.google.com/site/4thicbr/

M3 - Presentation

T2 - 4th International Consumer Brand Relationships Conference

Y2 - 21 May 2015 through 23 May 2015

ER -