The Impact of Negative Brand Publicity on Hotel Consumers in China

Shing Chung POON, Lishan XIE, Teng GAO

Research output: Other Conference ContributionsConference Paper (other)Researchpeer-review

Original languageEnglish
Publication statusPublished - 2014
Event2014 Global Marketing Conference at Singapore - Singapore, Singapore, Singapore
Duration: 15 Jul 201418 Jul 2014
http://kamsconference.org/2014/index.html

Conference

Conference2014 Global Marketing Conference at Singapore
CountrySingapore
CitySingapore
Period15/07/1418/07/14
OtherGlobal Alliance of Marketing and Management Associations
Internet address

Bibliographical note

Cd-Rom version. Full paper submission, but published Abstract only.

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