The Impact of Negative Brand Publicity on Hotel Consumers in China

Shing Chung POON; Lishan XIE; Teng GAO

The Impact of Negative Brand Publicity on Hotel Consumers in China

Shing Chung POON
, Lishan XIE
, Teng GAO

Department of Marketing and International Business

Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

Original language	English
Publication status	Published - 2014
Event	2014 Global Marketing Conference at Singapore - Singapore, Singapore, Singapore Duration: 15 Jul 2014 → 18 Jul 2014 http://kamsconference.org/2014/index.html

Conference

Conference	2014 Global Marketing Conference at Singapore
Country/Territory	Singapore
City	Singapore
Period	15/07/14 → 18/07/14
Other	Global Alliance of Marketing and Management Associations
Internet address	http://kamsconference.org/2014/index.html

Bibliographical note

Cd-Rom version. Full paper submission, but published Abstract only.

Cite this

@conference{8c7fe1b8c08046c7b44baf10e910bf1b,

title = "The Impact of Negative Brand Publicity on Hotel Consumers in China",

author = "POON, \{Shing Chung\} and Lishan XIE and Teng GAO",

note = "Cd-Rom version. Full paper submission, but published Abstract only.; 2014 Global Marketing Conference at Singapore ; Conference date: 15-07-2014 Through 18-07-2014",

year = "2014",

language = "English",

url = "http://kamsconference.org/2014/index.html",

}

The Impact of Negative Brand Publicity on Hotel Consumers in China

Conference

Bibliographical note

Other files and links

Cite this