The impact of the uses and gratifications of tourist attraction fan page

Kevin K.W. HO*, Eric W.K. SEE-TO

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)

10 Citations (Scopus)

Abstract

Purpose: The fan page of social network site can be used as a platform for the tourist attractions to interact with their consumers. The purpose of this paper is to investigate how entertainment, informativeness, and socializing gratifications affect a user’s attitude toward a tourist attraction fan page in the context of smart tourism, on which scant research has been conducted so far. Design/methodology/approach: The authors investigate how entertainment, information, and socialization gratifications affect a user’s attitude toward a tourist attraction fan page of Hong Kong youth in the context of smart tourism using structural equation modeling. Findings: The authors show that three aspects of gratifications, i.e., entertainment, informativeness, and socializing, have significant impacts on a user’s attitude toward a tourist attraction fan page, which subsequently has an impact on intention to visit the attraction through a user’s attitude toward a tourist attraction developed through his/her attitude toward a fan page. Originality/value: Scant research has been conducted to study how uses and gratifications affect a user’s attitude toward a tourist attraction fan page in the context of smart tourism. This research fills this research gap.

Original languageEnglish
Pages (from-to)587-603
Number of pages17
JournalInternet Research
Volume28
Issue number3
DOIs
Publication statusPublished - 2018

Keywords

  • Facebook
  • Fan pages
  • Smart tourism
  • Social network sites (SNS)
  • The uses and gratifications theory (UGT)

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