The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews

Geng CUI, Yuho CHUNG, Ling PENG, Wanyi ZHENG

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

3 Citations (Scopus)

1 results

Finished
Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G., PENG, L. & CHUNG, Y. H. S.
LU Research Committee
1/01/21 → 28/02/23
Project: Grant Research