The Influence of Nutrition Information on Sequential Consumption Decisions for Indulgent Food

Ga-Eun Grace OH, Young Eun HUH, Anirban MUKHOPADHYAY

Research output: Book Chapters | Papers in Conference ProceedingsConference (Extended Abstracts)peer-review


This research examines the effect of nutrition information on initial choices and subsequent consumption decisions for indulgent food. We find that nutrition information has no effect on initial choices between unhealthy and healthy foods. However, it makes restrained eaters reduce subsequent consumption of indulgent food, after prior unhealthy choice.
Original languageEnglish
Title of host publicationNA - Advances in Consumer Research
EditorsKristin DIEHL, Carolyn YOON
Place of PublicationDuluth, Minnesota
PublisherAssociation for Consumer Research
Number of pages2
ISBN (Print)9780915552009
Publication statusPublished - 2015
Externally publishedYes
EventAssociation for Consumer Research Conference 2015 - New Orleans, United States
Duration: 1 Oct 20154 Oct 2015


ConferenceAssociation for Consumer Research Conference 2015
Abbreviated titleACR 2015
Country/TerritoryUnited States
CityNew Orleans

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