The investigation of message senders relation on message effectiveness

Yu Jen CHEN, Amna KIRMANI

Department of Marketing and International Business

Research output: Other Conference Contributions › Poster › peer-review

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Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)
CHEN, Y. J. (PI)
Research Grants Council (HKSAR)
1/01/15 → 30/06/17
Project: Grant Research