Abstract
This study posits and examines a measurement scale for measuring guanxi based on three Chinese relational constructs - ganqing, renqing and xinren. Focusing on Anglo-Chinese buyer-seller relationships, the research reports the findings from six qualitative in-depth interviews and survey data obtained from over 200 Taiwanese trading companies. Based on exploratory and confirmatory factor analyses the findings from the final second-order confirmatory factor analysis of the guanxi model identified 11 items for measuring ganqing, renqing, xinren and guanxi respectively. The results offer a useful starting point in order for business practitioners to assess their guanxi and at the same time provide academics with a scale for operationalizing the measurement of guanxi.
Original language | English |
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Pages (from-to) | 97-108 |
Number of pages | 12 |
Journal | Industrial Marketing Management |
Volume | 40 |
Issue number | 1 |
DOIs | |
Publication status | Published - Jan 2011 |
Externally published | Yes |
Keywords
- China
- Ganqing
- Guanxi
- Relationship quality
- Renqing
- Scale development
- Taiwan
- Xinren