The Mediated Subject as the New Embodiment of the Social Order : Rethinking Modern Picture-Based Online Dating as Discursive Spaces

Tobias KAMELSKI*

*Corresponding author for this work

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Abstract

Following the introduction of the modern smartphone standard in the late 2000s and 4G transmission technology in the early 2010s, societies have shifted towards accelerated, visual forms of communication and social coexistence, that find their contemporary expression in services like Instagram, Tumblr, Xiaohongshu, as well as in online dating platforms like Tinder, or Tantan. Modern online dating is mobile, picture-based, and trendy. It is critical to recognize the popularity of these services beyond their accessibility or potential to generate revenue. Online dating apps like Tinder serve a critical function for constantly accelerating societies in which establishing new partnerships is becoming increasingly difficult. In light of this ever-increasing hybridisation of digital spheres with everyday life, it is pivotal to understand how these new mediated technologies of the self shape contemporary social reality. Drawing on Althusserian, Foucauldian and Hegelian theory, this presentation discusses modern picture-based online dating platforms as condensed and highly accessible discursive spaces that maintain and (de)construct cultural orders of knowledge and ultimately induce the production of mediated subjects.

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