The moderating role of income on consumers' preferences and usage for online and offline payment methods

Wing Kuen, Eric SEE-TO, Savvas PAPAGIANNIDIS, J. Christopher WESTLAND

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

7 Citations (Scopus)

Abstract

In this paper we examine consumer attitudes towards a payment method, which is a key factor affecting the probability of completing a transaction offline and online. More specifically, we constructed a model that surveyed the offline and online usage of prepaid e-cash, debit cards, credit cards and cash. User perceptions of the attractiveness of e-cash and various traditional payment means were also empirically assessed. Consumer attitudes towards a payment technology were found to be influential on users' perceptions in both online and offline environments. User perceptions of offline purchases with a payment technology had significant and positive effects on the corresponding online usage perceptions. The effects of our research model are contingent on the income level of users. Our findings have significant implications, as they could help shed light on why consumers abandon their shopping carts and do not complete their transactions, which could potentially play a significant role when it comes to designing applications targeting sspecific consumer segments. © 2014 Springer Science+Business Media New York.
Original languageEnglish
Pages (from-to)189-213
Number of pages25
JournalElectronic Commerce Research
Volume14
Issue number2
Early online date12 Feb 2014
DOIs
Publication statusPublished - Jun 2014
Externally publishedYes

Fingerprint

Industry
Consumer preferences
Payment methods
Income
Payment
Cash
Consumer attitudes
Factors
Targeting
Attractiveness
Shopping
Purchase
Credit cards
Income level
Debit cards

Keywords

  • Electronic cash
  • Income
  • Payment methods
  • Payment preferences

Cite this

@article{400686b23a6f44f09626518113b6553a,
title = "The moderating role of income on consumers' preferences and usage for online and offline payment methods",
abstract = "In this paper we examine consumer attitudes towards a payment method, which is a key factor affecting the probability of completing a transaction offline and online. More specifically, we constructed a model that surveyed the offline and online usage of prepaid e-cash, debit cards, credit cards and cash. User perceptions of the attractiveness of e-cash and various traditional payment means were also empirically assessed. Consumer attitudes towards a payment technology were found to be influential on users' perceptions in both online and offline environments. User perceptions of offline purchases with a payment technology had significant and positive effects on the corresponding online usage perceptions. The effects of our research model are contingent on the income level of users. Our findings have significant implications, as they could help shed light on why consumers abandon their shopping carts and do not complete their transactions, which could potentially play a significant role when it comes to designing applications targeting sspecific consumer segments. {\circledC} 2014 Springer Science+Business Media New York.",
keywords = "Electronic cash, Income, Payment methods, Payment preferences",
author = "SEE-TO, {Wing Kuen, Eric} and Savvas PAPAGIANNIDIS and WESTLAND, {J. Christopher}",
year = "2014",
month = "6",
doi = "10.1007/s10660-014-9138-3",
language = "English",
volume = "14",
pages = "189--213",
journal = "Electronic Commerce Research",
issn = "1389-5753",
publisher = "Kluwer Academic Publishers",
number = "2",

}

The moderating role of income on consumers' preferences and usage for online and offline payment methods. / SEE-TO, Wing Kuen, Eric; PAPAGIANNIDIS, Savvas; WESTLAND, J. Christopher.

In: Electronic Commerce Research, Vol. 14, No. 2, 06.2014, p. 189-213.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

TY - JOUR

T1 - The moderating role of income on consumers' preferences and usage for online and offline payment methods

AU - SEE-TO, Wing Kuen, Eric

AU - PAPAGIANNIDIS, Savvas

AU - WESTLAND, J. Christopher

PY - 2014/6

Y1 - 2014/6

N2 - In this paper we examine consumer attitudes towards a payment method, which is a key factor affecting the probability of completing a transaction offline and online. More specifically, we constructed a model that surveyed the offline and online usage of prepaid e-cash, debit cards, credit cards and cash. User perceptions of the attractiveness of e-cash and various traditional payment means were also empirically assessed. Consumer attitudes towards a payment technology were found to be influential on users' perceptions in both online and offline environments. User perceptions of offline purchases with a payment technology had significant and positive effects on the corresponding online usage perceptions. The effects of our research model are contingent on the income level of users. Our findings have significant implications, as they could help shed light on why consumers abandon their shopping carts and do not complete their transactions, which could potentially play a significant role when it comes to designing applications targeting sspecific consumer segments. © 2014 Springer Science+Business Media New York.

AB - In this paper we examine consumer attitudes towards a payment method, which is a key factor affecting the probability of completing a transaction offline and online. More specifically, we constructed a model that surveyed the offline and online usage of prepaid e-cash, debit cards, credit cards and cash. User perceptions of the attractiveness of e-cash and various traditional payment means were also empirically assessed. Consumer attitudes towards a payment technology were found to be influential on users' perceptions in both online and offline environments. User perceptions of offline purchases with a payment technology had significant and positive effects on the corresponding online usage perceptions. The effects of our research model are contingent on the income level of users. Our findings have significant implications, as they could help shed light on why consumers abandon their shopping carts and do not complete their transactions, which could potentially play a significant role when it comes to designing applications targeting sspecific consumer segments. © 2014 Springer Science+Business Media New York.

KW - Electronic cash

KW - Income

KW - Payment methods

KW - Payment preferences

UR - http://commons.ln.edu.hk/sw_master/6165

UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84903439996&doi=10.1007%2fs10660-014-9138-3&partnerID=40&md5=c6c301060cf43a8dae57876f69b7e095

U2 - 10.1007/s10660-014-9138-3

DO - 10.1007/s10660-014-9138-3

M3 - Journal Article (refereed)

VL - 14

SP - 189

EP - 213

JO - Electronic Commerce Research

JF - Electronic Commerce Research

SN - 1389-5753

IS - 2

ER -