The negative handmade effect : How and why control deprivation thwarts desire for handmade products

Jiaqi Flora SONG^*, Dongjin HE, Yuwei JIANG

^*Corresponding author for this work

FACULTY OF BUSINESS

Research output: Journal Publications › Journal Article (refereed) › peer-review

2 Citations (Scopus)

1 Finished
1 Active

2 results

Active
How Interstitial Space in Logos Affects Consumers’ Perceived Brand Hedonism
HE, D. (PI) & JIANG, Y. (CoI)
Lam Kei On Memorial Trust
1/07/22 → 31/12/24
Project: Grant Research
Finished
Avoiding minimalist design in gift giving
HE, D. (PI)
Research Grants Council (HKSAR)
1/10/21 → 30/09/23
Project: Grant Research