The negative handmade effect : How and why control deprivation thwarts desire for handmade products

Jiaqi Flora SONG^*
, Dongjin HE
, Yuwei JIANG

^*Corresponding author for this work

FACULTY OF BUSINESS

Research output: Journal Publications › Journal Article (refereed) › peer-review

8 Citations (Scopus)

2 results

Finished
How Interstitial Space in Logos Affects Consumers’ Perceived Brand Hedonism
HE, D. (PI) & JIANG, Y. (CoI)
Lam Kei On Memorial Trust
1/07/22 → 30/06/25
Project: Grant Research
Avoiding minimalist design in gift giving
HE, D. (PI)
Research Grants Council (Hong Kong, China)
1/10/21 → 30/09/23
Project: Grant Research