The negative handmade effect : How and why control deprivation thwarts desire for handmade products

Jiaqi Flora SONG^*, Dongjin HE, Yuwei JIANG

^*Corresponding author for this work

FACULTY OF BUSINESS

Research output: Journal Publications › Journal Article (refereed) › peer-review

2 Citations (Scopus)

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How Interstitial Space in Logos Affects Consumers’ Perceived Brand Hedonism
HE, D. (PI) & JIANG, Y. (CoI)
Lam Kei On Memorial Trust
1/07/22 → 31/12/24
Project: Grant Research