The opportunity recognition framework in the Hong Kong SMEs context

Wing LAM; Hiu Kan, Ada WONG; Chung Sze, Phyllis TONG; Ziguang CHEN

The opportunity recognition framework in the Hong Kong SMEs context

Wing LAM, Hiu Kan, Ada WONG, Chung Sze, Phyllis TONG, Ziguang CHEN

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

Abstract

This paper presents a preliminary framework of opportunity recognition in the Hong Kong small and medium enterprises (SMEs) context. Guanxi and four trait variables, namely self-monitoring, extroversion, selfefficacy and creativity are the independent variables while the number of opportunity recognized by entrepreneurs is the dependent variable in the framework. The model indicates a mediation effect of guanxi between self-monitoring and the number of opportunities recognized, and between extroversion and the number of opportunities recognized. Meanwhile, SMEs marketing characteristics are determined by personalities and behaviour of the entrepreneurs as they do not conform to the traditional marketing theories (Gilmore et al., 2001). This paper provides new research directions to the field of SMEs marketing.

Original language	English
Pages (from-to)	144-149
Number of pages	6
Journal	The Journal of American Academy of Business
Volume	18
Issue number	1
Publication status	Published - 1 Sept 2012
Event	Global Business, Economics and Finance Research Conference - United Kingdom, London, United Kingdom Duration: 5 Jul 2012 → 8 Jul 2012 https://www.ecbs.org/events/the-global-business-economics-and-finance-research-conference-london-2012.html

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title = "The opportunity recognition framework in the Hong Kong SMEs context",

abstract = "This paper presents a preliminary framework of opportunity recognition in the Hong Kong small and medium enterprises (SMEs) context. Guanxi and four trait variables, namely self-monitoring, extroversion, selfefficacy and creativity are the independent variables while the number of opportunity recognized by entrepreneurs is the dependent variable in the framework. The model indicates a mediation effect of guanxi between self-monitoring and the number of opportunities recognized, and between extroversion and the number of opportunities recognized. Meanwhile, SMEs marketing characteristics are determined by personalities and behaviour of the entrepreneurs as they do not conform to the traditional marketing theories (Gilmore et al., 2001). This paper provides new research directions to the field of SMEs marketing.",

author = "Wing LAM and WONG, {Hiu Kan, Ada} and TONG, {Chung Sze, Phyllis} and Ziguang CHEN",

year = "2012",

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TY - JOUR

T1 - The opportunity recognition framework in the Hong Kong SMEs context

AU - LAM, Wing

AU - WONG, Hiu Kan, Ada

AU - TONG, Chung Sze, Phyllis

AU - CHEN, Ziguang

PY - 2012/9/1

Y1 - 2012/9/1

N2 - This paper presents a preliminary framework of opportunity recognition in the Hong Kong small and medium enterprises (SMEs) context. Guanxi and four trait variables, namely self-monitoring, extroversion, selfefficacy and creativity are the independent variables while the number of opportunity recognized by entrepreneurs is the dependent variable in the framework. The model indicates a mediation effect of guanxi between self-monitoring and the number of opportunities recognized, and between extroversion and the number of opportunities recognized. Meanwhile, SMEs marketing characteristics are determined by personalities and behaviour of the entrepreneurs as they do not conform to the traditional marketing theories (Gilmore et al., 2001). This paper provides new research directions to the field of SMEs marketing.

AB - This paper presents a preliminary framework of opportunity recognition in the Hong Kong small and medium enterprises (SMEs) context. Guanxi and four trait variables, namely self-monitoring, extroversion, selfefficacy and creativity are the independent variables while the number of opportunity recognized by entrepreneurs is the dependent variable in the framework. The model indicates a mediation effect of guanxi between self-monitoring and the number of opportunities recognized, and between extroversion and the number of opportunities recognized. Meanwhile, SMEs marketing characteristics are determined by personalities and behaviour of the entrepreneurs as they do not conform to the traditional marketing theories (Gilmore et al., 2001). This paper provides new research directions to the field of SMEs marketing.

UR - http://commons.ln.edu.hk/sw_master/3766

M3 - Journal Article (refereed)

SN - 1540-7780

VL - 18

SP - 144

EP - 149

JO - The Journal of American Academy of Business

JF - The Journal of American Academy of Business

IS - 1

T2 - Global Business, Economics and Finance Research Conference

Y2 - 5 July 2012 through 8 July 2012

ER -

The opportunity recognition framework in the Hong Kong SMEs context

Abstract

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