The Perils of Making Many Small Steps to Save Money

Ga-eun (Grace) OH

The Perils of Making Many Small Steps to Save Money

Ga-eun (Grace) OH

Lingnan University

Research output: Other Conference Contributions › Presentation

Abstract

This research examines whether the number of steps made for a finance goal progress influences goal disengagement. Specifically, we demonstrate that when the same level of goal progress is achieved by many (vs. a few) number of steps, consumers show a higher impulsive purchase intention to the increased perceived progress.

Original language	English
Publication status	Published - 3 Jul 2024
Event	2024 AMA CBSIG Vienna Conference - Palace of Justice, Vienna, Austria Duration: 1 Jul 2024 → 3 Jul 2024

Conference

Conference	2024 AMA CBSIG Vienna Conference
Abbreviated title	AMA CBSIG 2024
Country/Territory	Austria
City	Vienna
Period	1/07/24 → 3/07/24

Cite this

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title = "The Perils of Making Many Small Steps to Save Money",

abstract = "This research examines whether the number of steps made for a finance goal progress influences goal disengagement. Specifically, we demonstrate that when the same level of goal progress is achieved by many (vs. a few) number of steps, consumers show a higher impulsive purchase intention to the increased perceived progress.",

author = "OH, \{Ga-eun (Grace)\}",

year = "2024",

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language = "English",

note = "2024 AMA CBSIG Vienna Conference, AMA CBSIG 2024 ; Conference date: 01-07-2024 Through 03-07-2024",

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AU - OH, Ga-eun (Grace)

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AB - This research examines whether the number of steps made for a finance goal progress influences goal disengagement. Specifically, we demonstrate that when the same level of goal progress is achieved by many (vs. a few) number of steps, consumers show a higher impulsive purchase intention to the increased perceived progress.

UR - https://www.wu.ac.at/fileadmin/wu/s/MANDANT_X_-_NUR_F%C3%9CR_KURSE/Assets/CBSIG_Program_2024.pdf

M3 - Presentation

T2 - 2024 AMA CBSIG Vienna Conference

Y2 - 1 July 2024 through 3 July 2024

ER -

The Perils of Making Many Small Steps to Save Money

Abstract

Conference

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Research output

The Perils of Making Many Small Steps to Save Money

Cite this