|Publication status||Published - 27 May 2016|
|Event||4th Annual International Conference on Marketing: The Changing face of marketing: trends, opportunities and challenges - Bangkok Hotel Lotus Sukhumvit, Bangkok, Thailand|
Duration: 26 May 2016 → 27 May 2016
http://marketingconferences.co/2016/ (Conference Site)
|Conference||4th Annual International Conference on Marketing|
|Period||26/05/16 → 27/05/16|
POON, S. C., XIE, L., & ZHANG, W. (2016). The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour. Paper presented at 4th Annual International Conference on Marketing, Bangkok, Thailand.