The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour

Shing Chung POON; Lishan XIE; Wenxuan ZHANG

The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour

Shing Chung POON, Lishan XIE, Wenxuan ZHANG

Department of Marketing and International Business

Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

Original language	English
Publication status	Published - 27 May 2016
Event	4th Annual International Conference on Marketing: The Changing face of marketing: trends, opportunities and challenges - Bangkok Hotel Lotus Sukhumvit, Bangkok, Thailand Duration: 26 May 2016 → 27 May 2016 http://marketingconferences.co/2016/ (Conference Site)

Conference

Conference	4th Annual International Conference on Marketing
Country/Territory	Thailand
City	Bangkok
Period	26/05/16 → 27/05/16
Internet address	http://marketingconferences.co/2016/ (Conference Site)

Cite this

@conference{f7209304b2534423a3f5d16944529752,

title = "The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour",

author = "POON, {Shing Chung} and Lishan XIE and Wenxuan ZHANG",

year = "2016",

month = may,

day = "27",

language = "English",

note = "4th Annual International Conference on Marketing : The Changing face of marketing: trends, opportunities and challenges ; Conference date: 26-05-2016 Through 27-05-2016",

url = "http://marketingconferences.co/2016/",

}