The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour

Shing Chung POON, Lishan XIE, Wenxuan ZHANG

Research output: Other Conference ContributionsConference Paper (other)

Original languageEnglish
Publication statusPublished - 27 May 2016
Event4th Annual International Conference on Marketing: The Changing face of marketing: trends, opportunities and challenges - Bangkok Hotel Lotus Sukhumvit, Bangkok, Thailand
Duration: 26 May 201627 May 2016
http://marketingconferences.co/2016/ (Conference Site)

Conference

Conference4th Annual International Conference on Marketing
CountryThailand
CityBangkok
Period26/05/1627/05/16
Internet address

Cite this

POON, S. C., XIE, L., & ZHANG, W. (2016). The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour. Paper presented at 4th Annual International Conference on Marketing, Bangkok, Thailand.