The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour

Shing Chung POON; Lishan XIE; Wenxuan ZHANG

The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour

Shing Chung POON
, Lishan XIE
, Wenxuan ZHANG

Department of Marketing and International Business

Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

Original language	English
Publication status	Published - 27 May 2016
Event	4th Annual International Conference on Marketing: The Changing face of marketing: trends, opportunities and challenges - Bangkok Hotel Lotus Sukhumvit, Bangkok, Thailand Duration: 26 May 2016 → 27 May 2016 http://marketingconferences.co/2016/ (Conference Site)

Conference

Conference	4th Annual International Conference on Marketing
Country/Territory	Thailand
City	Bangkok
Period	26/05/16 → 27/05/16
Internet address	http://marketingconferences.co/2016/ (Conference Site)

Cite this

@conference{f7209304b2534423a3f5d16944529752,

title = "The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour",

author = "POON, \{Shing Chung\} and Lishan XIE and Wenxuan ZHANG",

year = "2016",

month = may,

day = "27",

language = "English",

note = "4th Annual International Conference on Marketing : The Changing face of marketing: trends, opportunities and challenges ; Conference date: 26-05-2016 Through 27-05-2016",

url = "http://marketingconferences.co/2016/",

}